These are the top 10 ecommerce trends you should follow in 2023 to crush your goals.
Ecommerce is a constantly evolving industry, with new trends and technologies emerging all the time. As we look ahead to 2023, there are a number of trends that are likely to shape the way we shop online.
Here are the top 10 trends in ecommerce that you should keep an eye on in the coming year:
#2 Mobile commerce
#3 Social commerce
Social media platforms are increasingly becoming a place for people to discover and purchase products. In fact, many people now turn to social media before they even consider going to a retailer's website. Especially we have seen this trend with gen Z on TikTok.
As a result, retailers will need to continue to make sure they have a strong presence on social media and make it easy for customers to purchase directly from their accounts.
#4 Voice commerce
The proliferation of smart speakers and other voice-activated devices is making it easier for people to shop using just their voice (example: Amazon’s Alexa).
Retailers need to make sure their products are listed on these platforms and that they are able to handle voice orders.
#5 AR, VR and AI
Augmented reality (AR) and virtual reality (VR) are starting to make their way into the ecommerce space, with companies using these technologies to give customers a more immersive shopping experience. Expect to see more retailers adopting AR and VR in the coming years in order to give customers a better sense of what their products look and feel like.
AI can be used to improve the customer experience, such as by providing personalized product recommendations or offering real-time assistance through chatbots.
One of the most popular AI technologies right now is the chatGPT that doesn’t necessarily translate to use in eCommerce, but make sure you look into it.
#6 Subscription models
Subscription-based models have been around for a while, but they are starting to become more popular in the ecommerce world. Instead of buying products outright, customers can now sign up to receive regular deliveries of items they use frequently, such as groceries, household essentials, and even clothing. This trend is likely to continue to grow as more people become comfortable with the idea of subscribing to products and services.
Check out these guys to see what a good exmaple of using subscription models looks like: ScandinavianBioLabs
#8 Niche markets
#9 Cross-border ecommerce
Cross-border e-commerce refers to the buying and selling of goods and services over the internet between individuals or businesses in different countries. It has become increasingly popular in recent years due to the proliferation of the internet and the ease with which people can connect and do business with each other across borders.
The internet has made it easier for people to shop from anywhere in the world, and this trend is only going to continue to grow. Retailers need to be prepared to handle orders from international customers and ensure that their websites are accessible and easy to use.
Overall, cross-border e-commerce offers opportunities for businesses and consumers to connect and do business with each other on a global scale, but it also requires careful planning and consideration of the unique challenges that it presents.
#10 UGC (user-generated-content)
User-generated content (UGC) is content about a brand that’s created by its users, rather than the brand itself. It’s a potent content marketing technique, particularly with the recent surge in virtual shopping.
Trust matters. And when it comes to trust in e-commerce, consumers have more faith in organic user content more than branded content. So user-generated content (UGC) like customer photos, videos, and reviews offer fantastic social proof and build credibility for brands looking to sell online.
UGC can assist brands in earning trust, while driving real engagement. Since those are two key elements of e-commerce today, it’s no wonder that UGC has made a debut on the 2023 ecommerce trends list.
One of the easiest ways for you to get UGC content is by using Influee.co.
By staying up-to-date on these trends and incorporating them into your ecommerce strategy, you can better serve your customers and stay ahead of the competition in 2023 and beyond.