Build relationships.
E-mail marketing is a perfect tool to build relationships with your community. It is a more intimate way of communicating compared to ads, allowing you to build strong community which will love to spend money with you.
E-mail marketing
E-mail marketing is an essential part when you’re trying to scale your brand.
This is where you make (more) money. And build relationships.
E-mail marketing is so much more than just sending out a bunch of e-mails to people who signed up for your newsletter.
The beauty of E-mail marketing is segmentation and e-mail automation. And this is where you make (more) money.
Segmentation is key.
E-mail segmentation allows you to segment your users by every stage of their customer journey. This allows you to tailor your messages to a specific phase which makes them feel more natural and less invasive. Consequently results in more conversions.
This segmentation also allows you to create highly-converting E-mail marketing automation funnels, which account for higher conversion rates, such as:
- Welcome pop-up e-mails
- Product abandonment reminder
- Add to cart reminder
- Post-purchase
- Retention
- And many more as seen on the graph below
What happens when we take over your E-mail marketing?
Prior to our collaboration, we will always send you a detailed questionnaire, which will help us understand your business, and potential audience a little better. After the review of your inputs, we will start doing our analysis of your target audience.
E-mail automation.
After we know who we are actually targeting we will start preparing the strategy and the funnel structure.
We will start by preparing an e-mail copy. Once you approve, we start designing the visual templates of your e-mails so they align with your brand identity. Once you are satisfied with the copy and the look of your e-mails, we start implementing the actual flows.
Once the flows are live we constantly monitor the results, A/B test copy, e-mail, body, angels, hooks,... And optimize. This is an ongoing process.
E-mail campaigns.
Campaigns are different from automation. Here’s where you can segment your e-mail base by their phase of the buyer journey. We will prepare additional content where we send out relevant content to these segments on a weekly basis, keeping your contacts engaged.
What tools do we use?
We are an official Omnisend partner, so our go-to e-mail software is Omnisend. We also always recommend it, because of its ability to do complex, advanced tasks. We also use Klaviyo a lot and other tools, where clients don’t want to switch their E-mail software.
Marathon. Not a sprint.
Customer engagement doesn’t happen by accident. It’s all about building a long-term relationship, it’s the difference between a marathon and a quick sprint.
Sure, you could focus on quick, one-off sales, but it takes a wholesome approach to engage with your customers throughout every stage of their customer journey.
Make (more) profit.
Tap into your existing audience, build relationships and squeeze as much money out of your existing audience, whilst providing value, as you can.
Act now.
There has never been a better time to start leveraging e-mail marketing as it is now. Due to iOS14 updates, e-mail’s value has increased tremendously. Book a free call with us today!
It’s time to send some e-mails.
We urge you to start leveraging E-mail marketing and grow your business. We will help you along every step of your journey and make sure our work is transparent, efficient, and ultimately profitable for your business. Book a free call with us and let’s see how we can help you scale!
Scale your business. Book a free call with us.
