PROBLEM
A big European ventilation systems company was struggling to scale their brand further.
- Absence of digital strategy
- Poor communication strategy
- Only invested in physical stores
- Had no knowledge about nor trusted online advertising
CHALLENGES
The biggest challenge was to convince the client to fully put trust in our framework and strategy we developed for them. Being new to online advertising they were facing a lot of fears.
OVERALL RESULTS
Results we have managed to pull off, absolutely exceeded out client’s expectations. From not being able to trust us, to later making them the most recognized and leading brand in the ventilation system industry, was the biggest achievement for us.
- Made 7x total annual revenue
- Increased avg. time spent on the site by 700%
- We have showed our ads 700 million times
- Generated over 20 million through our framework
- Made them the most recognized brand and leaders in the industry
TOTAL ANNUAL REVENUE
7x
INCREASE IN TIME SPENT ON THE PAGES
700%
TOTAL AD IMPRESSIONS
700 million
GENERATED REVENUE THROUGH OUR ADVERTISING EFFORTS
20 million
BECAME THE MOST RECOGNIZED BRAND IN THE INDUSTRY
Nr. 1 brand
How did we tackle the challenge?
Website development.
Within a month we set up and redesigned a new website, optimized for speed, and user experience, and mostly focused on increasing conversions; In-calls, catalog downloads, and inquiries.
Facebook Ads.
Leveraging existing data in Google Analytics, we already knew who our target audience is, how old they are, their character, and their favorite device to use for browsing. We used this data to create Facebook audiences and applied it to the path to online dominance.
FACEBOOK RESULTS
- 6124 conversions
- 8.95€ average cost/conversion
- 0.35€ average cost/click
- 9 million generated revenue
Google Ads
We have identified 4 different key groups of keywords. A group of keywords that are:
- Informative (awareness of the problem),
- Searching for solutions
- Solution experts
- Brand name
For each of the groups, we created separate, customized landing pages optimized for conversions.
GOOGLE RESULTS
- 7536 conversions
- 6.95€ average cost/conversion
- 0.24€ average cost/click
- 11 million generated revenue
- ROAS: 209x
PR and traditional advertising
To further enhance our online efforts and business fairs, we prepared PR in media, magazines, and billboards. This type of advertising, despite the inability to measure its results efficiently, fired and fortified the brand as a synonym for ventilation systems.
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