When we prepared the creatives, we also explored their target group. Who they are, where they hang out, how to talk them out. Based on a detailed survey, we found that most of their users come from Instagram organically, so we knew that a creative approach (advertising images/creatives) would play a big role. We were also aware that Instagram advertising a majority share of traffic on the site.
We have also done a detailed analysis of keywords and prepared a Google advertising strategy. This information also helped us prepare the copy for ads that wanted to bring users as close as possible to the destination and convince them that this is the best decision for them at the moment.
And here are the results.
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