160% increase in the number of bookings (sales).

Client

Next Paradise

Services

Paid advertising

Date

July 20, 2022

Next Paradise Zanzibar
next_paradise_2 (1)
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PROBLEM

The Next Paradise resort has been able to boast successful seasons before, but sales have been unable to increase. They faced many obstacles. First with strong competition and then with the big punches inflicted by the Covid-19 virus.

CHALLENGES

With our help, they wanted to increase brand awareness to gain an advantage over competition and increase the number of bookings.

RESULTS

By leveraging paid advertising (Facebook, Instagram, and Google Ads) we have managed to attract the right audience to their website, increasing their overall traffic, time-on-page, and the number of bookings. 🙌
INCREASE IN WEBSITE TRAFFIC
534%
INCREASE IN BOOKINGS
160%
INCREASE IN NUMBER OF SESSIONS ON WEBSITE
503%
Next Paradise Zanzibar
How did we tackle the challenge?
Creative approach.
For advertising purposes, we had to figure out how to convince the user creatively and put the user in a situation where he could imagine visiting the resort. We decided to write in the first person and describe to them what we might be doing at the moment. We also added “Social proof” to advertising creatives, which we achieved with Tripadvisor Traveellers’ choice badge.
Online advertising.

When we prepared the creatives, we also explored their target group. Who they are, where they hang out, how to talk them out. Based on a detailed survey, we found that most of their users come from Instagram organically, so we knew that a creative approach (advertising images/creatives) would play a big role. We were also aware that Instagram advertising a majority share of traffic on the site.

We have also done a detailed analysis of keywords and prepared a Google advertising strategy. This information also helped us prepare the copy for ads that wanted to bring users as close as possible to the destination and convince them that this is the best decision for them at the moment.

 

And here are the results.

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