PROBLEM
Hanus, which is already a well-established manufacturer of garage doors in Slovenia, wanted to increase the number of inquiries in Austria. Although they had already been present in the Austrian market for some time, they were not satisfied with the number of inquiries they were getting.
CHALLENGES
Position the brand as a leader in the industry and increase the number of inquiries.
RESULTS
Even though we were dealing with a very competitive industry we’ve managed to increase their revenue by 60% in just 6 months. 🙌
- Increased sales by 60%
- 56% of leads generated through configurator (lead gen)
- Increased call-ins by 86%
INCREASE IN SALES
60%
LEADS GENERATED THROUGH CONFIGURATOR (lead gen)
56%
INCREASE IN THE NUMBER OF CALL-INS
86%
We met with the client on a Zoom call and held a workshop where we discussed their wishes, goals and overall business strategy.
These workshops are vital. They helped us understand their audience, and goals on which we started preparing their digital strategy.
- Online website Overview
- Overview of the graphic materials and content
- Setting the advertising goals
- Determining the Profitability Point
- Discussing the advertising plan
- When agreed on all the points mentioned above, we started working.
Action plan.
Hanus has several different audiences, so our goal was to understand their "pain points" and address them in such a way that they would convert.
Having done an extensive analysis helped us determine where our audiences would be easiest to reach. We allocated the majority of the advertising budget to Google Search Ads, and a smaller portion to Facebook and Instagram Ads.
Here are the results.
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