1.056% increase in revenue in the last quarter (Q4) alone with an average ROAS of 8.5x.

Client

BIGG-R

Services

PPC, Email marketing

Date

July 7, 2022

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PROBLEM

Client whose average monthly sales averaged around €1.000 per month month, contacted us with a desire to increase sales in the last quarter of the year.
  • Absence of digital strategy
  • Poor communication strategy
  • Only invested in physical stores
  • Did not trust online advertising

CHALLENGES

Due to Covid-19, they had to close all of their physical stores and had no clue of how to tackle the problem of migrating to the online store. Even though they had an online store setup, they weren’t investing any of their budgets in online presence, therefore they were only making roughly 1.000€/month in online sales.

RESULTS

Our client who hasn’t even dared to to think of such numbers was overwhelmed by the results. 🙌
  • Increased sales by 1,056%
  • Gained 2/3 sales via Facebook, Instagram
  • Increased ROAS to 8.5
  • Achieved 55% open rate on e-mail automations
  • Achieved 30% CTR on e-mail automations
REVENUE INCREASE
1056%
AVG. RETURN ON AD SPEND
8.5
REVENUE THROUGH EMAIL
30%
How did we tackle the challenge?
Due to the situation with the Covid and social distancing, business communication took place through Zoom.
Strategy Session.
  • Online Store Overview
  • Overview of the graphic materials and content.
  • Setting the advertising goals
  • Determining the Profitability Point
  • Discussing the advertising plan
  • When agreed on all the points mentioned above, we started working.
Analysis.

One of the often overlooked but very important parts of digital advertising is, of course, market research. To begin with, we had to examine the target audience in detail.

 

Before we started advertising, we researched the age and gender of the target audience, their purchasing habits (impulsive/retained buyers), and so forth.

Preparation of ad and email creatives.

We suggest investing in quality photos and video before starting advertising. Ad creatives are the basis of successfully shifting attention to your brand, making quality video and photo content an indispensable part of advertising.

 

The Bigg-R brand has proven that they are aware of the impact the quality delivers, not only in clothing but also in photography. They provided great photography, and we added graphic elements as a cherry on top.

nautic wear
nautic wear

Results.

Attaching a screenshot of the results.

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“ Couldn’t be more satisfied with DOPE Media. They have helped us with the biggest challenge we were facing so far - transitioning to digital. We have scaled our online revenue rapidly thanks to their framework. ”

Matjaz, Bigg-R

CEO & Founder

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