- Absence of digital strategy
- Poor communication strategy
- Only invested in physical stores
- Did not trust online advertising
- Increased sales by 1,056%
- Gained 2/3 sales via Facebook, Instagram
- Increased ROAS to 8.5
- Achieved 55% open rate on e-mail automations
- Achieved 30% CTR on e-mail automations
- Online Store Overview
- Overview of the graphic materials and content.
- Setting the advertising goals
- Determining the Profitability Point
- Discussing the advertising plan
- When agreed on all the points mentioned above, we started working.
One of the often overlooked but very important parts of digital advertising is, of course, market research. To begin with, we had to examine the target audience in detail.
Before we started advertising, we researched the age and gender of the target audience, their purchasing habits (impulsive/retained buyers), and so forth.
We suggest investing in quality photos and video before starting advertising. Ad creatives are the basis of successfully shifting attention to your brand, making quality video and photo content an indispensable part of advertising.
The Bigg-R brand has proven that they are aware of the impact the quality delivers, not only in clothing but also in photography. They provided great photography, and we added graphic elements as a cherry on top.
Attaching a screenshot of the results.
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